Back then people didn't think of glasses as a fashion accessory. But today, especially with all the Zoom meetings, your eyewear is all anyone sees. People are now, more than ever, attached to their glasses. Join Harbir Sian as he talks to eyewear image expert and the founder of Be Spectacular, Wendy Buchanan about optical fashion. Discover how she caters to everyone's sense of style by creating different personalities. Learn how to properly serve your client by giving a great buyer experience. Find out what colors go great with your personality today by listening to this episode!
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Be Spectacular: Understanding Optical Fashion With Wendy Buchanan
Thank you so much for taking the time to join me here. As always, I am truly grateful that you would take the time to join me to learn and to grow. Right off the top, I do not waste any time. I will ask for a favor. If you do not mind, if you take some value out of this episode or if you have gotten any value out of any previous episode, please do share it, take a screenshot, throw it up on Instagram and tag me. Leave a review, leave a comment, hit like and do all those great things.
As always, I have a wonderful guest who is going to help us learn and share some amazing information with us. Her name is Wendy Buchanan. She is known globally as the Eyewear Image Expert. She is a licensed optician, image consultant, and educator. Honored as the Trailblazing Entrepreneur in Canadian Optical, Wendy is the Founder and creative force behind a personalized, one-of-a-kind mobile eyewear styling service in Toronto, Canada. What better time than during the pandemic to have a service like this where we can’t or people do not want to get out there and be exposed? Wendy’s service is incredible. She is a perfect person for this. Wendy, thank you so much for joining me on the show. I appreciate it.
Thank you, Harbir. I am so thrilled to be here.
Why don’t we talk about your business? Tell us about how you got into doing this boutique or concierge type of experience for patients and eyewear?
I started out in a basement lab of a small optical boutique making glasses. I learned about the industry from the grassroots, from the very bottom. How to put lenses or frames together, how to tint glasses and enjoyed the business. I went to school, became an optician and worked in the Toronto area for some of the big optical stores. After about 8, 9 years, I was bored. I do not think I want to be an optician anymore. I do not think I liked the industry anymore. I was selling the same old glasses every day and I had lost my passion. I thought, “What am I going to do? I can’t do this for twenty years, so what am I going to do?”
I fell into the image industry, into the styling business and trained to be an image consultant. I was like, “This is great. This is my way out of optical. I will never fit another pair of glasses.” I started styling people with clothing and accessories to work with their business image. One day, one client said to me, “Now that you have got me all put together, my glasses do not look great on me anymore.” I was like, “You are right. They do not.” She said, “You are an optician. Why don’t you get me some glasses that work with my wardrobe?” I was like, “That was a different way to look at eyewear. Now it is fashion.” That was many years ago and it was not maybe as big of a fashion accessory as it is now, but I was intrigued.
I started to bring in some products and offer eyewear as an accessory to go with the clothes that I styled for people. All of my referral business came because my clients got complimented on their eyewear. It was an easy referral. They are like, “I have this stylist who is an optician and she fits my glasses to match my wardrobe. She will come right to your house.” It was an easy referral for my clients. I was only about six months in when I completely pivoted and said, “Why don’t I just be a stylist for eyewear and focus on eyewear and matching that to wardrobe and business image?” That is how I got started.
I love these types of stories about the journey that people have in their business and entrepreneurship. You decide you want to take this step, but it opens a whole other door that you did not realize was even there then, which leads you down a whole other path. You are doing such a unique thing with the service that you provide. I had told you about this before when we had spoken that I was doing something similar myself. I understand from the perspective of that customer when you are going into their house and you are showcasing the eyewear. It gives them an entirely different experience, a much more intimate experience. There is a whole different level of appreciation from the customer.
The type of eyewear that you are styling, like the frame that you are wearing, is beautiful. This is going to be super unique for people. One of the things we talked about when we chatted was when you walk into an optical and this is something that I personally struggled with myself. If I walk into my office, we have lots of frames, but they happen to all look similar. They are all black and brown, with similar shapes and sizes.
When we first opened, I was initially involved in the process of picking some of the frames, but I found very quickly that a lot of the stuff on the board ended up being just stuff that I liked. I quickly took myself out of the equation now, we have more mix. I imagine there are other people out there who are dealing with the same thing as me. What advice do you have for somebody in that setting, a business owner who owns that optical and is feeling like there is a bit too much of the same stuff on the board?
Optical Fashion: It's natural to buy what you like for your gallery, but try to create five unique personalities because you can cater to those personalities. Then, start to really create a diverse frame board.
It is natural to be attracted to what you like. You are attracted to people who are like you and people who dress like you. It is a natural thing that happens in your gallery, so you are going to buy what you like. What I learned in my image training and what I created were five unique personalities. This is for everyone. If you have the different personalities covered, then you take yourself out of the equation when buying the eyewear. You are thinking of the different personalities and what they might like.
Are they more feminine and pretty? Are they more sporty and natural? Once you cater to the other personalities, then you can start to create a diverse frame board. The cool thing that happens with that diversity is that you now have the opportunity to make recommendations for more than one pair of glasses if they do not all look the same and drive revenue that way.
Those five personalities, are they five standard personalities or am I coming up with my own five?
I created the personalities based on need when I was starting my business. I had no brick and mortar and I had to figure out a way to drive my business because selling one pair of glasses to everybody, I was not going to survive. I was going to hit that three-year mark, and I was going to be done. I did not want to be done, so I got creative. I took all my image training and transposed it to eyewear style.
I created five personalities and I gave them names, but you recognize the different personalities. I am a little more dramatic. I am going to stand out. My glasses are going to be bold and I am going to be comfortable wearing that. Where if someone is a little more natural, laid back, down to earth and wants to blend, they are going to be more of the natural personality.
It is knowing those because it would be very easy for me to stock dramatic eyeglasses in bold colors, but then I eliminate all of those other people. I will have someone who is very classic and sophisticated say to me, “I love your style, Wendy, but I do not want to look like you.” I am like, “That is okay because you are the subtle sophisticate. You are going to like something a little more refined, clean and classic.” She is like, “That is exactly what I want.” Now I am relatable to her without changing my style.
That is amazing because you have the knowledge of what that type of person is looking for. Even though you and that person do not have the same style, but you understand that person’s needs or wants. If you would not mind sharing more, I love that you have already tapped into the three of them, the more dramatic, the down to earth or the natural and then the subtle sophisticate. Would there be a couple of others that you can share? Trying to implant these ideas into others in my mind as well, so when I go to work, I know, “I got to try to hit a few of these different people.”
One is the elegant charmer. The elegant charmer loves the luxury. They are going to like the high-end titanium. Women are going to like glitz. It does not mean it has to be rhinestones. It could be just a shiny material, something that sweeps across the face instead of strong, horizontal design lines. One of the other personalities is the inspired artist. It is the creative personality. If someone is the natural in their gallery, they struggle to buy frames that are creative and colorful because they are like, “How am I ever going to sell this? I would never wear it.”
When you know that creative personality and you bring in some color in unique shapes that do not look like a standard contemporary or classic clean frame, then that creative gets excited. The creative is the one that will spend the most money. That is what I have learned in many years. If you can provide color in neat shapes, that consumer will buy 2 or 3 pairs at a time.
That is helpful to know, even if these are the ones that you have created. It is helpful to think about those different types of personalities and perhaps, anyone who is reading who owns an optical can even dissect that and create 1 or 2 others that they think are relevant. Either way, it is helpful. I have made this reference a few times now over the last episodes. I have heard this quote from Jeff Bezos. When they have a meeting, they leave a chair open for the customer and this is the customer’s seat. Pretend like the customer is sitting here. What does that person want? That is what we are aiming for. That is your perspective.
When you understand different personality styles, it gives you the confidence to bring them in, recommend them, and sell them.
I had another episode where the guest was talking about how we often think about what do we want to project? How do we want to look as the business owner? We are supposed to be providing a service to the customer. What does that person want? There is not just one type of customer. There are various types. It is helpful to look at it that way.
As you mentioned, the creative type is the one that may be the one who buys multiple pairs or spends the most in the gallery. What are some tips and pieces of advice that you might be able to give in general, as we are trying to improve conversion, improve revenue or provide the best pair of glasses, whether it is frames and lenses to our patients?
The biggest thing that I have learned in many years of styling eyewear is to not ever assume that someone wants just one pair. Open up that conversation, make the offer and dig deeper. I always say, “Do not judge a book by its cover.” Someone may be coming into your gallery from work. They might be in the health profession and they are wearing their scrubs, but as soon as they leave work, what they like to wear and that clothing style might look completely different. They are not going to go out for dinner in their scrubs.
It is asking those questions, “What does your clothing style look like? What colors do you love to wear?” The color conversation is powerful because when you start to unlock that everybody dresses in a certain range of colors that they love and that looks good on their personal coloring. Once you can get to that precise and what that color palette looks like, now you can start to make offers in those colors because they have already told you that is what they wear. That is very powerful. That also moves them out of the black and brown frames.
Maybe they do want one neutral in black or brown, and then what other colors can we introduce that can become a fashion accessory that worked with your wardrobe? That is an easy conversation to start having and it eliminates what they are wearing that day because it might not be indicative of the style that they wear 3/4 of the time when they are out.
When somebody tells you that they love red, for example, are we trying to sell them a red frame or show them a red frame? Are we trying to show them colors that compliment red? What colors would those be? What colors would you show that person?
Offer them red and then offer them colors that work with red. If somebody is wearing red, then they will say, “I wear white, black, and navy.” Those seem to be common themes that I see pop up all the time. If they are wearing red, having a red frame is bold. That says, “Look at me.” There is confidence in a red frame too, so what is the image? Depending on what their profession is, they might not want to wear the red frames to work. We might bring in a navy or a white and work with that color palette. I am thinking of red, I would not give them an orange frame. We would not go into that and the yellows but red is beautiful with white and navy.
I have even seen red and purple together and it works great. It comes down to what that personality style is because the natural is not going to wear a red frame. The subtle sophisticate, classic personality will, the daring, dramatic will, the elegant charmer might wear it when they bring in their dramatic. The cool thing to know is they are never just one personality. They are always a combination like I am dramatic. I am also creative. I am also a natural. Now, I have to have different glasses that work with whatever I am wearing that day.
Once you start to discover what their styles are, then you can start to make recommendations. It is that combination of color and spec style that is powerful because that is when you immediately, “You are going to have this red frame for when you are a little more dramatic going out for dinner and then we are going to pull in this navy frame for when you are on your Zoom calls. You need to look more corporate. Here is your white pair to wear for fun.”
I noticed that clients light up when you say that. They will say, “I need more than one pair?” I am like, “Absolutely. You need more than one pair,” but then I explain why. It is not salesy. It is not a sales pitch. It is serving them with a style that works for their personality so they can go out and be the best that they can be.
Optical Fashion: Pay attention to who walks out without buying and what personalities they were. Then, really be conscious in your next buy on what products to bring in.
A lot of times, my questions are coming from my own struggles. I have learned that usually, if I have a question or a concern that there are others out there who have the same type of issue. One is the color thing. Now I know you have said it is important to introduce color into the optical gallery and to have that for the creative type and those others that prefer that. I still know that there is a bit of an obstacle there. It is like, “I know I should bring in color, but when I look at this, I do not know which color to bring in. Should I bring in a green or a red or a blue? It is easier if I bring in the black.” Is there any advice that you would give me to get over that hump mentally?
When you know the different styles, even just in this brief conversation, you understand the dramatic, it gives you the confidence to then bring in that product. You also have to have the confidence to recommend it and to sell it. That is a language around what those personalities want to look like. It is listening to what they are telling you, but you have to have confidence in your ability to turn that inventory around and sell it because you do not want it sitting on your board.
It is getting confident with color, learning the different styles, who are they? What do they like? What are the words that resonate with them? I find with an elegant charmer, I am starting to soften my voice when I speak to them. I am doing it intuitively. I am mirroring their voice. I know that with an elegant charmer, if their personal coloring is soft, then I can sell a soft blue or a pink or maybe even a crystal color. When you know those different personalities, now when you are doing your buying, you are like, “Baby blue and pink, I know who will wear it. I know what their coloring looks like. I know what their personality is like.” You are like, “I will bring in a few of those.”
It is also understanding who your clients are. Taking a hard look at who your clients are and are you missing? Are you having a creative or an elegant charmer personality come in? They are in your chair, you have the eye exam and they walk out without buying. Is it because it was black and brown? They are likely not going to be attracted to that. If they do a quick look at the board and they are like, “I do not see anything that energizes me or inspires me to go and try it on.” Knowing your clients are and maybe even paying attention to who walks out without buying and what personalities were they. Being conscious in your next buy on what to bring in, “What was I missing?” or asking them.
Some patients do vocalize. They already know what they are looking for whether it is a certain brand or a certain style or a color. They want something bold and they do express that. Some people know what they are looking for. Others do not consciously know, but they know that it is not here. Asking or at least paying attention to what type of person that was that did not buy. Some people do not want to pay or they have something else that they want from their purchase that perhaps you are not offering.
You can also tell that it was a certain type of personality that did not buy from you. Consistently if that type of personality is not buying, that is important information. On that note, the other thing I wanted to ask you was, we know that there are different personalities and you have given us a nice breakdown of five different personality types that you use. If I have a patient walk in the door, how do I deduce what personality that person is?
There is so much we can visually pick up from people. What I found fascinating through COVID is that I was able to start offering virtual eyewear styling and because I know the styles so well, I could determine what their style is in this little box. I am not even seeing their full body. I am not seeing everything they are wearing, but from their facial features and what I am seeing from the neck and shoulders up, I could figure out who they were.
When I look at you, for example, I see a couple of different things. I see a bit of the natural because you are very easy to connect with but I see that you would like some luxury too and that I get from your voice. Your voice is clear and concise, but there is a soft tone to it that makes you very relatable which is why you are so good at what you do. You are relatable. You are easy to connect with. That is a crossover of the natural. The natural tends to be very good in sales because they are easy to get along with. They mimic them, they can connect and they can start conversations without being trained to do that. It is just a natural personality trait.
The elegant is warm. They like luxury. I would start to show you high-end. From what I see now, I would not put strong angles on you because I see more curve with the eyebrow and curve with the head, but you do have a beard. I do not want to do anything light and rimless because it would take there would not it would not be in balance with your facial hair. It needs to have some texture.
It needs to have some weight which is the natural personality, but I do not want to introduce hard angles. I still want everything to be soft. Knowing you are in the eyewear business, I would put you in different colors. What colors do you like to wear in your suits? I know you might be in scrubs at work, but if you are at work, why not have some nice glasses along. They can’t see your style because you are wearing scrubs.
When selling eyewear to your clients, relate it back to their personality, facial features, and wardrobe colors. Get credibility immediately.
Thank you for that. While you did the analysis, you also buttered me up. I feel really good now. Thank you for that.
It is about serving your clients. What you said there, buttering you up. It is more that your clients go, “She understands me or he understands me.” When you present a frame to them and you put it on and then you explain why it works, relating it back to the personality, their facial features, and to their wardrobe colors. You have credibility immediately. When you offer the 2nd and 3rd pair, but you are explaining why it is a good investment for them, they get it. They are confident in your styling ability and you have credibility because you are talking to them in a language that they understand.
Thank you very much for sharing that. I was already in my mind playing with the idea of putting you on the spot, but you, clearly, are an expert. It was easy-peasy for you. As you just explained, giving the reasoning and explaining to the customer or the patient, why you are offering a certain type of style to them. One writer that I love is Seth Godin and he talks a lot about the stories people tell themselves. When you tell that story, it creates imagery in your mind and you start envisioning yourself in a certain setting wearing the frame. It is amazing the way that you did that. That is so important.
When we are at work, we just say, “Go ahead and have a look to see what you think.” Obviously, it does not create any imagery or tell a story or anything that is going to help encourage the patient or help them feel good about their purchase. You are going to have to tell me what frame you are wearing because I like that.
This is Bebe out of Paris.
Are you generally carrying more boutique lines like that or do you carry some more of the run-of-the-mill, middle-of-the-road type of stuff too?
I do not carry anything mainstream or mass market. Part of that comes back to who you are. I can’t get excited about selling something that they can buy down the street. If they go out in a circle, they are going to find six stores that have the same product. To differentiate and to start to be a go-to destination optical is to bring in a product that you do not see everywhere else that they know that, “If I go to see Dr. Harbir, I am going to get something cool. I am going to get great eye care. I am going to get a good prescription and I am going to be able to see well, but I am also going to look fabulous when I need to.” That is that whole feeling that you talked about, that imagery that happens.
That is part of that story and part of the imagery and the vision that person gets. When they think about going to see Wendy, they can already picture themselves wearing something cool and something different that stands out. Wendy, I read an article that you had written that talked about some of the changes that have happened. There are so many changes that have happened during this pandemic, but opportunities for people in the optical industry. I wondered if you could share some of those with us. How can we look at this thing that was a negative experience for everybody, but how can we look at it and see the silver lining and what would those silver linings be?
It’s exactly what is happening with us. We are on a Zoom meeting. The opportunity is that eyewear has become that go-to fashion accessory. If I am going to show up on screen, I want to look good. People care how they look. People have spent tons of money on lighting, backgrounds, putting on the great jacket and then wearing track pants on the bottom. Eyewear is the only accessory that people can see.
I saw computer glasses go through the roof. The sales of computer eyewear used to be, “Let’s use my old glasses. Put in my computer lenses and I will wear them on a computer because nobody sees me.” Now people are investing in their computer glasses because that is where they sit for 6 or 7 hours a day.
Optical Fashion: Optometrists have a captive audience. People want to do everything in one stop. So you need to be able to motivate them to buy and that comes with creating a buying experience.
That has been a huge opportunity. That is where I personally saw growth in my business was because of computer glasses. People were not just buying one, they were buying 2 or 3 so that they could change it up because they might be in meetings with the same people. They are investing in their eyewear because they get that it is a serious fashion accessory now. Another thing that is happened was the shift to a lot of personal appointments that you had to have an appointment to come in. Making that an experience for that client because they are tired, people are COVID tired. It’s making them feel special when they come in and creating an experience for them.
Optometrists have a captive audience. They are coming in for their eye tests. People want to do everything one-stop if I can go one place and get everything done. It is being able to get them motivated, to stay and motivated to buy. That comes with creating that buying experience for them and making them feel special. Those were huge opportunities for our industry as a whole. Even going to booked appointments for your eyewear, you have a booked appointment for your eye test. You have a booked appointment for your eyewear styling. Now it is, “I know I am going to get personal service.” Those are huge opportunities for our industry.
I accidentally saw that happen because even if somebody was coming in just to look at glasses, we had to book an appointment for them to come in, so there were not too many people in the store and in the office. You naturally end up giving that person better service because of undivided attention. Now, as things are opening back up, we are finding that there are more people hovering around and walking in. The staff is scrambling back and forth, “I will come back to you in a second.” That service has definitely declined as much as we are trying to maintain it.
It feels like it has declined, but it just regressed to wherever it used to be. Now I feel like, “This is the service we used to provide? I can’t have that.” We need to see if we can continue to provide that one-on-one experience where you have the time to tell the story and help the patient envision themselves in the glasses. All of that is so important.
I had an idea as you were talking. I would not even start to promote that in your optical, “We offer personal such styling sessions. Would you like to book an appointment?” Give them that time and have designated team members that are going to work with the booked appointments. They know they are not going to get interrupted. When I worked retail optical, I would be panicked by the end of the day because I was running back edging a pair of glasses and then I was doing a checkout on glasses all in heels because I was working in the dispensary.
I am in heels in a lab, tear off my lab coat, go out and talk to somebody about the glasses that they should be wearing, then the phone rings and I have to stop and do that and then another team member needs a PD measurement. I was always pulled and I found that stressful working in that environment. I can imagine that a lot of team members are a little stressed out because of COVID restrictions and masks and protocols and sanitizing. If they could just work one-on-one with someone for 30 minutes or 45 minutes, then they are building that relationship with people and it is easier to make the offer and communicate why you are styling them with different glasses too.
Maybe it will not seem so revolutionary for some people. There may be other offices and businesses that are doing something similar, but that is a cool idea. Your patients can walk in, but you can also give them the opportunity to book that one-on-one specialized service. That is a hybrid between what we are doing and what you are doing to provide better experiences for our customers. Wendy, I would love for you to tell us where can people learn more about you? Where can we find you online? If somebody wanted to get in touch with you, how would they do that?
I am everywhere social. I have not dipped my toes into TikTok yet, but I am sure that is going to happen. My one website is BeSpectacular.com. You can find me, Wendy Buchanan, on Instagram and Facebook as well.
If somebody wanted to book an appointment with you, they would follow one of those on BeSpectacular.com?
Through Instagram, it’s @BeSpectacularTraining. I do offer complimentary strategy calls if they want to talk about growing their optical galleries. We can do that on a casual conversation like this and see what the needs are and give recommendations because sometimes one little comment can change the dynamics of the whole team too. It’s Wendy@BeSpectacular.com or through Instagram.
Due to COVID, eyewear has become the go-to fashion accessory because of all the Zoom meetings.
That is something that I would love to chat with you more about offline. Maybe we get our team together and have a call with you and talk about all of these things so everyone can be on the same page. That would be super helpful for us.
I would love to help you. Thank you.
Wendy, there are always two questions that I like to end the show with. The first one of those is, if we could hop in a time machine and go back to a point where you were in a difficult place, be it perhaps struggling if you would like to share that experience, you are welcome to, but more importantly, what advice would you give to yourself at that time?
It would be in my early years of business. I had two little kids and for some silly reason, I thought I could do it all. I could still run my business which is all about fashion and style. I had to look good. I had to be dressed well. I thought that I could still host dinner parties and entertain. I remember one week, in particular, I was running like a crazy woman all week. I was running to daycare, running to see clients and I thought, “If I can just get to Friday, I will be okay. I will buy myself some flowers.” That was my whole mindset going into the week.
On Friday afternoon, 2:30 on my way to see my last client and I get creamed on the 401 in my car. I have to sit there for 3 or 4 hours for a tow truck. When I finally got home, I was just like, “What am I doing? You just can’t do it all.” The Wendy now would have been there to support that Wendy many years and said, “Relax. You do not have to do it all at the same time. You can have it all, but it does not all have to happen at the same time.” I did, after that car accident, go down to 3 days a week and stayed home 2 days. I would do work in my office.
You know what was interesting was my sales did not change. I lost no business. I became more productive and I gave myself a break. I allowed myself to have Monday and Friday to chill out, not run out of the house with the kids. It was a game-changer for me. Unfortunately, I had to be hit over the head with a hammer before I listened. I would think, “Listen to your body because it is not worth it to have that much anxiety to do it all.”
Thank you for sharing that. That is a powerful story to share. There are a lot of people who are in a similar position running that rat race feeling like they have to try to do all of it at the same time. It is unfortunate that you had to have the sense knocked into you, but there are some people who are not fortunate enough to have that wakeup call, even if it is a car accident or whatever it is that gives it to you. That is why so many times, you will hear someone who goes through a traumatic experience say, “I am grateful for that experience,” because it led to whatever else came afterward.
I am very glad that you were able to find that and have that experience and grow. The other part of it is we learned during COVID that we could see less people, we can work less and still maintain the business, if not even grow it because you are thinking about the business differently, working on the business instead of in the business. The second question is, everything that you have done, everything you have accomplished, this business that you have grown, how much of it would you say is due to luck and how much is due to hard work?
I do not think any of it was luck. I am grateful for the people that I got to meet and the lessons that I learned. When I left my full-time job and went out on my own, I was making no money. I was living in a basement apartment, but I kept saying, “I know this is going to work. I know it is going to be fun. I know I am creating a lifestyle for myself.” It was not about money, but it was being brave enough to take that leap like, “I am going to leave this nice salary position and I am going to go out and try to do something completely different.” Years ago, people were not doing mobile either. People would say, “It is not going to work. People have tried that and it is not going to work.”
I intuitively trusted myself that I could go out and make it work. I did not find it hard work. That is what is so fascinating because I loved what I was doing. Sometimes it is stressful work as you are trying, “What is my next big move? What is the next thing that I can do to serve clients? How can I make this better?” There is that stress, but I loved it then everything else took a backseat. There is luck in that. I may be lucky that I was sometimes in the right places and met the right people that were my clients because when you have no money, you have time and you go out and you are talking to a lot of people and driving business that way. It was not hard work, but it is work.
Optical Fashion: Listen to your body because it's not worth it to have that much anxiety to do it all. You can have it all, but it doesn't all have to happen at the same time.
It is still work. You still have to do something. You still have to put the effort in, you still had to strategize. It is a tricky question, the luck and the hard work thing. I find it intriguing to watch my guests work their way through it because a lot of times, there is an instinctive response and you are like, “Okay, but there was also this.” The word that lines up with what you are seeing here is having faith in what you are doing and in yourself. Even though there may not be a path, we said it in the beginning, you are a trailblazer in what you are doing here. There are going to be a lot of questions and being unsure.
The fact that you were brave enough to do it was amazing. It has paved away for so many others, so thank you for doing it and being brave enough to do it. Now there are people reading this who are going to be able to learn from you and take away the same feelings of being brave, moving forward and blazing their own trail. Thanks for doing that and sharing that.
I am grateful to be here. If this is part of luck, we can sometimes consider the people that you meet and connect with, is it luck or are you supposed to meet them? Was it supposed to happen? That Law of Attraction, what are you attracting? It is rare that I work with a client that I do not absolutely love and respect. How neat is that? That was not the case when I worked retail way back when. You are attracting the right people. That is a bit of luck too or conscious awareness.
In my opinion, there is luck, but luck only comes when you are doing something. If you were t sitting in your house and not going anywhere or doing anything, you are not going to be lucky accidentally. It is highly unlikely. One of my favorite quotes is about taking the action and being bold. When you do that, then those opportunities show up and the lucky things happen. In your case, the doors that you did not even realize were going to open. You were styling people for clothes, then you saw the opportunity for eyewear.
That would not have happened if you stayed at your previous job or if you were not trying to do something different. Again, great job on that. It is cool to see what you have built. You are sharing so much great information with others like myself to help us be better at what we do as well. Thanks for sharing that. Thank you again, Wendy, for coming on the podcast, I am excited to get this out there.
What a privilege, thank you for having me, Harbir.
It was my pleasure. Thank you, Wendy. Thank you, everybody, who is reading. Thanks again for joining me. Do not forget if you got value, make sure you share it, hit like, leave a comment, leave a review, and take a screenshot and all of the good stuff. I will be back in another episode very soon. Take care guys.
Important Links
Instagram - Wendy Buchanan
Facebook - Wendy Buchanan, Eyewear Image Expert, Perceptions Eyewear Inc.
@BeSpectacularTraining - Instagram
About Wendy Buchanan
Known globally as the Eyewear Image Expert, Wendy Buchanan is a Licensed Optician, Image Consultant, and Educator. Honored as the Trailblazing Entrepreneur in Canadian Optical, Wendy is the founder and creative force behind a personalized, one-of-a-kind mobile eyewear styling service in Toronto, Canada.
In 2007, having the privilege to style thousands of clients with eyewear to express individuality by complementing clothing style, accessories and facial features laid the foundation for the sales framework she teaches in her training program, Be Spectacular Eyewear Styling System®.
Recognized as a “Business Woman of Influence”, Wendy partners with Optometrists and their teams helping them to increase capture rate and scale their optical gallery business.