Every doctor wants to influence positive change in their patients’ lives. Skills in sales and selling are needed, and Dr. Steve Vargo is here to explain why! Steve is an optometrist, a published author, a speaker, and IDOC’s Optometric Practice Management Consultant. With his vast experience, he shares insights on how doctors should approach sales by influencing change rather than merely selling a product. He joins Harbir Sian to give tips and offer a new perspective on selling. He grabs insights from his new book, Prescribing Change: How to Make Connections, Influence Decisions and Get Patients to Buy Into Change. Tune in to learn more about this customer-centric service first approach!